Research shows that nearly 94% of the B2B businesses put a significant amount of effort into research, data mining, statistics etc. just to get better sales figures.

However, not every business/start-up have that luxury neither the resources required to do all that. For such organizations… managing their customers efficiently & effectively becomes even more important than usual. Customer relations are key to their growth.

How a CRM can Help?

There’s simply no better option to manage customer relations than using a CRM. A smart & easy-to-use CRM is what we all need, not just to streamline the entire sales pipeline but also to turn all the customer insights into productive business decisions.

According to Software Advice, “74% of the businesses agree that a CRM software allows them to have greater access to customer data”. 

If that’s not enough for you, here are a few top reasons… how a CRM can be of great help:

Keep Your Sales Pipeline on Track

As per Digital Trends, “73% of consumers prefer to do business with brands that use personal info to make their shopping experiences more relevant”.

With a CRM tool, your sales pipeline is always under your nose. It allows you to monitor and analyze every single lead & keeps the sales team on their toes to achieve their sales target. With the help of a CRM tool, you can also identify the customer’s position in the sales cycle and hence your team can offer suitable solutions to take the deal forward.

Identify Your Top Customers

Not all your customers are equal. Some get you more profits than others or might just kill a lot of your time. The Pareto principle comes to my mind in this case; which says “80% of your profits come from 20% of your customers”.

You must always focus on the top 20% of your customers who are vital for your business. Every CRM tool carries analytical features that can help you in identifying your top customers. It can also identify those not-so-important customers who are taking most of your time.

Discover Upselling Opportunities

Every sales person always wishes to sell more & more. One of the best ways to do that is by convincing your customers to buy bigger & better. But doing so without any homework can be a deal-breaker too.

This is where CRM plays an important role. A study by Capterra says, “39% of polled CRM users cited upselling was significantly easier after using a CRM”. It offers a 360-degree view of the customers, deals, contacts, open/closed activities, projects and so much more. No surprise, it’s relatively easier to talk to the customer if you’re better prepared.

Build Trust & Business Longevity

According to a report, “99% of top performers in B2B market use a CRM for customer retention”.

In fact, companies are now moving entirely towards CRMs for their customer engagement. Because, following the progress of every deal, setting reminders etc are way too easy in a CRM. It does not just help you close more deals, but also helps you save time, build a strong & long-lasting trust with your customers.

Final Thoughts

What started in the 1990s as a solution to simply collect and organize customer data, CRMs have become the core responsibility for literally every new-age salesperson. Using a CRM, you can be the HULK in your field of work and can enhance your sales potential with ease.

Need a CRM that can justify all the modern-day demands of a sales pipeline? Try Wakeupsales CRM today 🙂

Please drop your suggestions on how else to enhance the business potential? I’d love to hear from all of you.

Jay
Jayadev Das
jayadev.das@andolasoft.com

Do what you do best in – that’s what I’ve always believed in and that’s what I preach. Over the past 25+ years (yup that’s my expertise ‘n’ experience in the Information Technology domain), I’ve been consulting to small, medium and large companies ‘bout Web Technologies, Mobile Future as well as on the good-and-bad of tech. Blogger, International Business Advisor, Web Technology Expert, Sales Guru, Startup Mentor, Insurance Sales Portal Expert & a Tennis Player. And top of all – a complete family man!

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