Everything starts small. What matters is how you react, when your company starts growing. And when it happens, your story telling & connection with your users need to go up as well.
We all plan to have the best online presence that can be, but are usually paralyzed by lack of time & content; both of which are equally important. If you’re familiar with what I’m saying… it’s time for you to embrace a Content Calendar.
In simple words, a content calendar is a pre-planned schedule of what content you’ll post and when, across platforms. It saves you a lot of time, keeps your online promotion in track & gives you a chance to see your audience reactions & iterate accordingly.
Let’s discuss a few reasons how a Content Calendar helps your business:
Never Miss a Day
Regular, on-time content promotion is highly essential when it comes to content promotions & building an online following. New customers expect you to come up with just what they want, whereas repeating ones expect you keep coming up with contents that they find relevant.
Considering the busy schedules we all work with, a well-structured content calendar gives you that opportunity to be regular & promote contents just how it should be done.
Get a Bird’s Eye View
A well-planned content calendar that runs for months & quarters can help you in more ways than you can imagine. Here’re a few of those:
- Plan a series of posts over a duration of time
- Maintain the core message you want to convey
- Schedule seasonal or festive posts with ease
- Avoid duplication or repetition of subjects
Never Miss Out an Idea
How often has an exciting topic crossed your mind & just when you sat down to write about it… it had vanished! Yes, we all know how that feels.
A content calendar simply resolves this issue once and for all. So next time you get an idea, all you got to do is note it down. And then revisit your calendar when you’re ready to produce some contents.
Do you guys have anything else to add to it? Or just let me know your opinions & feedback. I’d love to hear from you all.