Everyone loves a sudden response. And if you combine ‘friendly/easy’ attitude with it, it’s the recipe for success. With the unprecedented growth of social media, it has become easier for companies to offer top notch customer support/service to all the users/customers. Social media presence is no more just an option for any consumer companies. If I am not wrong, it has already become the most favorite medium for communication between B2C.

Once you’re already on social media, what next? Creating a loyal customer base is the key. You need to build a crowd that loves you & have the capability to give you revenue in return.

It’s something that takes a lot of effort, but it’s certainly gettable. Here are a few points which will help you in doing so:

Show Your Human Side

People tend to interact more with real human beings rather than interacting with a robot. Show these qualities to generate more interest:

• Bring out your humorous self
• Have a personality, but be honest
• Use visually rich content
• Be a good listener

Engage With Your Audience

Involving the crowd as much as you can, is always helpful. Here are a few ways of doing it:

• Ask for suggestions, feedback
• Build mutually benefiting relationship

Respond Back

Two-way communication is the most effective mode of engagement. And it’s exactly what you should aim for. Here’re a few things that will help:

• Be pro-active
• Take criticism in a good spirit
• Join in conversations
• Mention/engage your influencers

Be Open Minded

The world is totally becoming a more open environment with every passing year. And it’s so old-fashioned to just think about yourself now. Here’s what you should do:

• Broaden your focus area
• Curate contents (but give the source a mention)
• Be helpful to everyone
• Promote your influencers

While the above points may not guarantee you success, they certainly can help you in getting your desired results.

Do you have anything to add to this? Or did I miss anything? Share your thoughts below.

🙂