With the adoption of the internet growing like wildfire in every corner of the world, customers are pretty well informed in every direction. They have abundant options for everything they need & decision-making is way easier than before.
As Covid19 pandemic has drastically changed the proper world and business world. We have observed an unprecedented number of developing trends that are making their way into sales: the growth of AI, increases in the video’s impact, automation of different sales processes and much more.
However, if you have missed out the opportunity to be the first mover in 2021, then you can get another chance to grow your sales strategy and maintain your business track. 2022 is forecasted in order to consolidate these new changes and push new sales trends to utilize it for growth.
“32% of customers claim they’d walk away from a brand they love after just one negative experience”-CRMC Lab
As sales folks… while you and your sales team have been busy working through those deals, we researched what the most successful entrepreneurs are doing right and prepared a list of trends you should look out for in the next year.
Go Mobile Or Go Home!
The title pretty much says it all. At a time when almost a billion people in this world have smartphones… if your business doesn’t have its own mobile app, you’re losing out on directly connecting with a lot of potential customers.
Get yourself mobile apps for Android & iOS, or if that’s applicable to your line of work… make sure your website is mobile responsive.
Push notifications are one of the most effective ways to generate direct interest amongst the customers.
Social Media Is Here To Stay!
With the ever-growing base of Instagram, YouTube, TikTok & other social media platforms… It’s really difficult to stay out of the heat. Forbes says more than 90% B2B businesses now engage with their customers on social media platforms.
The best thing about social media is that it’s relatively easier to reach out & connect to someone over Facebook, Twitter, LinkedIn, etc. than any other medium. Widen your network & reach out to the right people at the right time with the right offers!
Micro-Influencer Marketing
Hiring superstars and public figures aren’t always possible for all businesses. Hence, what you should do is rather do some scouting & look for micro-influencers in your respective domains. These are people who have built a community around themselves over Instagram, YouTube, etc. & have a wide reach in terms of their content.
Micro-influencers are mostly young, self-employed, chilled out & fun people with a fire to do new & exciting things in life. Collaborating with them is super easy and doesn’t hurt your wallets. Promoting your services/products through them really brings in new audiences to the radar.
Customer Relationship Management
Customer Relationship Management applications (CRM) streamline your entire sales pipeline by bringing all the customer data into one platform, making your deal closures easier. And if you have a team, CRM helps everyone collaborate seamlessly with each other. Most modern-day CRMs now come with a bunch of features such as Lead Management, Contact Management, Kanban View, Invoicing, Email Integration & so much more.
There is a common misconception that automation loses creativity and personalisation when you try to upgrade the process, but it’s not the situation. It fosters creativity when you delegate more.
CRM tools are effective sales trends analysis that boost your sales. A CRM software provides more effective features that improve your sales workflows.
Getting started with a CRM is also easy with free trial offers for up to a month. Take the plunge, evaluate what works best for your business & boost your sales productivity even further.
I was able to work with it from day 1 as it was pretty easy to get started with. Within a week I experienced a net increase of around 23% in my sales activities, which is good compared to my past 6 months story.
Ajay P.S, Co-founder & CEO
India
Conclusion:
Competition drives innovation, but so does the aftermath of a worldwide crisis. We’re about to witness a drastic change in the way we do business, and it’s up to you whether your company will be at the front-and-centre of implementing new strategies or not. You don’t have to adopt every sales trend there is; there are plenty to choose from. Opt for trends that work best for you and enjoy the benefits of being a cutting-edge business.
As more and more competitions are growing and so is the aftermath of the crisis. But following effective measures you can observe drastic changes in the way of doing business. If you want your business to be at the forefront, you need to implement new strategies. By following these effective sales management trends, you can develop your business and put it in the forefront.
Get started with better CRM tools, and it will grow your business more effectively. Effective CRM Tools like Wakeupsales will help you in developing your business.
Wakeupsales CRM offers all the features with a one-month free trial. Give it a try!