Sales are the most important factor in any organization. No matter how well your research & development is, how well your product has come up… everything ultimately boils down to the sales figures.
You can improve your business by following effective ways to increase sales. To boost sales you need to introduce new products or services to markets. Increase the marketing activities and enhance customer experience.
There have been a lot of products in recent times that looked like possible game-changers but didn’t really sell; whereas some have gone on to become best-sellers out of nowhere. That’s what matters the most!
The real challenge nowadays is that everyone’s trying their best to master the art of selling. And when the competition is so high, it really takes something extraordinary to stand out amongst the rest.
As sales involve interacting with a lot of people, there can never be a perfect sales pitch. Here are a few tips that may just work for you:
Do Your Research. As Much As You Can!
Confidence, rehearsal & a strong sales pitch can only take you up to a certain point. Easy availability of information means every prospect pretty much has all the basic information they need about your company and your offerings. So they already know most of the things you have to say.
Spend enough time researching your prospects. Try to figure out who they are, what are their needs, their activities & anything you can gather. Strategize how your offerings can help them & try to cover all bases. You need to have an answer for every probable question. One fumble, and most likely you will lose the customer.
“Often times, your prospect will withhold information from you that they don’t think is pertinent to the conversation, but the more you know about your prospect and the intricacies of their company, the better chance you have of showing value.” – Josh Gillespie.
No More Cold Calling Please!
It’s actually a thing of the past now. Nobody likes to receive cold calls trying to sell you something or the other. The current generation of millennials finds it annoying to a greater extent.
Try spending more time on research & convert your cold calls into warm ones. Also, try to figure out one common interest between both of you to spark a conversation during your very first call. It can be your interest in soccer, politics, traveling, or even dogs!
Never Mention Other Companies
Always keep in mind that any kind of promotion is a good promotion. Hence, make your sales pitch all about you and make sure you’re not helping your competitors.
A lot of companies plan their sales pitch on attacking the competitors. Avoid doing so, if you’re not really the market leader in your segment.
Know Your Product, Inside & Out
In most companies, sales teams are only given a brief on the products or services; they lack in-depth technical knowledge. This may well turn out to be a recipe for disaster.
The moment you set out to sell something, you should literally have all the info about your product/service. Any kind of question should be followed by a satisfying answer instantly. If you struggle at that particular moment or keep looking into your notes… the prospect will lose his confidence in your credibility!
Keep The Conversation Engaging
A traditional brand sales pitch will no longer make a long-lasting impact in the mind of your prospects. 2 mins into the statistics and the person will likely lose interest. Hence, it’s always wise to make the conversation as interesting as possible.
More engaging the conversation, the longer its impact will be. Put your prospects at the center of your pitch & show them how using your products will help them. It should do the job.
Avoid The Problem Of Plenty
There’s a reason why most roadside eateries offer you dozens of dishes on their menu, whereas the best of fine-dining places only offer a set multi-course meal. Offering fewer but just enough options shows that you’ve put a lot of thought and effort into preparing your offer.
Giving the prospects too many options may also make them confused or lose their interest. Do proper research (as I am saying a million times) & figure out what exactly they need. Prepare your offerings accordingly. No nonsense approach!
Sales pitching is one of the most unpredictable waters to jump into. Hence, there’s no golden formula to prepare the perfect sales pitch. However, research shows that the above-mentioned tips have helped numerous people in improving their sales for the good. There’s no reason why it shouldn’t work for you 🙂
I was able to work with it from day 1 as it was pretty easy to get started with. Within a week I experienced a net increase of around 23% in my sales activities, which is good compared to my past 6 months story.
Ajay P.S, Co-founder & CEO
India
Conclusion:
In the process to deliver great service to customers, don’t look for any short term service to provide to your customers. Instead look for a long term investment for your customers.
Therefore follow these effective customer experience strategies.
With CRM tools this process becomes easier to follow and helps you to achieve your goal. The Customer Relationship Management Software will manage all your sales processes and help your sales increase.
In search of a simple and easy to use CRM tools, how about checking our CRM tools, Wakeupsales to handle your sales process easily and grow your business.
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Already have prospects & customers, but struggling to manage them? Give Wakeupsales CRM a try! It’s the ideal CRM for small business.